Back-to-School: Social Media for School Lunch (and School Breakfast!)

Don’t wait for the New Year to make a school lunch social media resolution! There is no time like the present when it comes to presenting your school’s beautiful, nutritious meals online. With National School Lunch Week just two weeks away, we have a few suggestions to help you create and execute a social media…

Partners for Breakfast in the Classroom New Year’s Eve Countdown: School Breakfast Videos!

Happy New Year’s Eve, everyone! It’s been quite a year for us here at Partners for Breakfast in the Classroom; thank you for being a part of our mission to increase access to and participation in school breakfast! We look forward to continuing our mission in 2016–check back with us in January for updates on…

September 2015 In the News: NSLW Preparations, Partners for Breakfast in the Classroom News, and the SNF Scholarship Series Continues

Each month, our staff reads hundreds of media reports on the subject of school nutrition. We curate our favorites in a monthly blog post we call, “In the News.” Highlighting positive stories about the great things going on in school cafeterias helps us in many ways: providing inspiration, connecting school nutrition professionals from across the…

Social Media for School Nutrition: Building Your Brand

Last month in our first Social Media for School Nutrition post we talked about five ways to get organized and get started: Review and Select Platforms: Decide if you’re using Facebook or Twitter (or both), and review other platforms like Instagram, YouTube, and LinkedIn. Choosing URLs and Page Names: Keeping in mind your brand identity…

Social Media for School Nutrition: Getting Started

Using social media for business can be intimidating; what if you post something offensive, or someone visiting your page posts something offensive? What if no one likes your pages, or follows you? What if your pictures don’t turn out well, or you don’t have anything interesting to post that day? And then there’s the big…

FRAC Celebrates “I Love #SchoolBreakfast” with Release of School Breakfast Scorecard

We are so excited to participate in today’s I Love #SchoolBreakfast campaign with our friends at FRAC! Join us all day on Facebook and Twitter to share the reasons you love school breakfast, and interact with other school breakfast champions. The social media event is coordinated with the release of FRAC’s annual reports that focus…

#GivingTuesday is Here! Help SNA and SNF Support School Nutrition Through Scholarship

#GivingTuesday is here, and we could not be more excited. The response to the School Nutrition Association’s fundraising campaign to benefit the Annual Fund has been overwhelming—thank you everyone who has donated, and participated in our ongoing #GivingTuesday event. And now for the BIG news! All donations processed online through Network for Good TODAY, Tuesday,…

School Nutrition Association Participating in #GivingTuesday on December 2 to Benefit School Nutrition Foundation Annual Fund

Between August 1, 2013, and July 31, 2014, the dollars raised for the School Nutrition Foundation’s Annual Fund tripled the sum raised in the prior twelve months; with over $22,000 raised, the School Nutrition Association has decided to extend the 2014 Annual Fund drive through the end of this year—December 31, 2014. As part of…

September is National Breakfast Month!

Earlier this month we posted a blog about all the healthy observances celebrated in September, but we left one off because it deserves a blog post all its own! September is National Breakfast Month, and in case you haven’t guessed, here at Beyond Breakfast we are HUGE breakfast fans! When it comes to mornings, breakfast…

Dayle Hayes of ‘School Meals That Rock’ on Photography, Social Media, and Katie Couric

When it comes to promoting school meals via social media, there are few folks doing it better than Dayle Hayes, the woman behind School Meals That Rock. Dayle has been presenting delicious school meals, one photo at a time, and pushing back against the notion that schools are serving primarily—as Katie Couric recently put it—“junk…