When it comes to marketing breakfast-in-the-classroom, we recommend listening to the experts—in this case, two Partners for Breakfast in the Classroom grant recipients. Today we’re going to share some of the simple, effective marketing strategies our BIC grantees swear by for breakfast-in-the-classroom success. Incentivize It! Contests, prizes, limited time offers, exclusive opportunities—get students excited about…
Easing the “Breakfast in the Classroom Jitters” When cafeteria manager Judy Eastman found out she would be implementing breakfast-in-the-classroom at Grand Island Public High School she initially felt a little overwhelmed, but was quickly convinced the program was best for her students. “I’ve been in foodservice for twenty years, and a manager for ten of…
Members of the Partners for Breakfast in the Classroom team recently had the opportunity to visit Houston County Schools in Perry, Georgia. School Nutrition Foundation Program Manager Sarah Murphy Youssef and PBIC nutrition consultant Liz Campbell (MA, RD) took a whirlwind tour of several Houston County campuses to see BIC in action, and get an…
This is the second in a multi-part series about our visit to DeSoto ISD to observe breakfast in the classroom. Don’t forget to follow our friends in DeSoto on Facebook and Twitter, and check back soon for the third part in this ongoing series. If you read the first part in our series about breakfast-in-the-classroom…
DeSoto ISD’s Resident Dietitian Jeffrey Caguioa was convinced breakfast-in-the-classroom would be a good fit for his district, but other stakeholders weren’t so sure. Caguioa set out to change minds, one at a time. During a recent visit to Woodbridge Elementary we met with Caguioa, school nutrition staff, and school stakeholders to learn more about how…
We loved following the #NSBW18 hashtag and seeing all of your school breakfast celebrations from around the country during National School Breakfast Week 2018! This year’s theme –“I Heart School Breakfast” – was extra-fun for social media, and your creative use of emojis, clip art, and funny GIFs kept us smiling all week long. …
Guilford County Schools received a Partners for Breakfast in the Classroom grant during our second funding cycle in the 2012-13 school year. The North Carolina district is home to approximately 77,000 students across 126 schools; at the time the district applied for the grant, breakfast participation was low and school nutrition staff was seeking solutions.…
When it comes to moving breakfast from the cafeteria to the classroom, there are a lot of moving parts—literally and figuratively! In addition to working out the delivery method for getting food to the classroom (Line service to-go? Grab-and-Go kiosks? Direct delivery?), it’s important to gather stakeholder support for the program–this means engaging teachers, administrators,…
Joseph Pettit came to Charleston County School District three years ago, moving back to his native South Carolina from Cleveland, Ohio, where he worked in restaurants. Although there were plenty of foodservice opportunities to be had in the Cleveland suburbs, Joseph felt a real desire to return to his roots. “I have a real passion…
Kelly Schein fell in love with school nutrition during her dietetic internship, so when a position as school nutrition director of Richmond County Schools (Ga.) opened up, she jumped at the opportunity and applied. “It’s home, and it’s where my heart’s at,” she said. “Almost two years—two years in July.” Although she and her team…
