Don’t wait for the New Year to make a school lunch social media resolution! There is no time like the present when it comes to presenting your school’s beautiful, nutritious meals online. With National School Lunch Week just two weeks away, we have a few suggestions to help you create and execute a social media plan for your school lunch program. These tips apply to any program you want to promote, from NSLW to National School Breakfast Week, and everything in between!
Starting from Scratch
If you’re starting from scratch, make time to do a little research. First, check out the School Nutrition Association’s OnDemand webinar archive in the Key Area of Communications and Marketing for social media and online marketing topics. These webinars are for SNA members only, and are worth one CEU.
Another great resource for newbies is School Meals That Rock, run by Dayle Hayes. Her blog—and especially her Facebook page—will provide ideas and inspiration for taking the best school lunch photos.
Finally, check out the #schoollunch hashtag on social media platforms like Pinterest and Instagram to see what other folks are doing to promote their school lunch programs.
Taking Photos
If you aren’t confident in your picture-taking skills, we have a few suggestions to help you improve. Sharing beautiful photos is a critical part of any social media strategy, but it’s particularly important when the subject is food. It’s not as hard as you think to take a great food photo—but it’s pretty easy to take a bad one, too! Here are a few ideas to help you hone your photography skills:
- Practice with your phone and your camera so you are comfortable using both. Smartphone camera quality is excellent, and shooting from your phone makes it simple to share quickly to social media.
- Can’t get comfortable? Ask one of your staff members who is proficient with social media to be in charge of your social media program. This could be a great opportunity to give someone on your staff a chance to lead and grow!
- Google it! The phrase photo tips for smartphones brings up dozens of results; include the type of phone you have (e.g. iPhone, Galaxy 6, etc.) for more specific results and instructions.
SNA Marketing & PR Resources
Check out SNA’s online marketing and PR resources to help you round out your social media plan. This includes tip sheets for photography and social media, as well as press releases and other materials to help you promote your school nutrition programs.Don’t wait for the New Year to make a school lunch social media resolution! There is no time like the present when it comes to presenting your school’s beautiful, nutritious meals online. With National School Lunch Week just two weeks away, we have a few suggestions to help you create and execute a social media plan for your school lunch program. These tips apply to any program you want to promote, from NSLW to National School Breakfast Week, and everything in between!
Starting from Scratch
If you’re starting from scratch, make time to do a little research. First, check out the School Nutrition Association’s OnDemand webinar archive in the Key Area of Communications and Marketing for social media and online marketing topics. These webinars are for SNA members only, and are worth one CEU.
Another great resource for newbies is School Meals That Rock, run by Dayle Hayes. Her blog—and especially her Facebook page—will provide ideas and inspiration for taking the best school lunch photos.
Finally, check out the #schoollunch hashtag on social media platforms like Pinterest and Instagram to see what other folks are doing to promote their school lunch programs.
Taking Photos
If you aren’t confident in your picture-taking skills, we have a few suggestions to help you improve. Sharing beautiful photos is a critical part of any social media strategy, but it’s particularly important when the subject is food. It’s not as hard as you think to take a great food photo—but it’s pretty easy to take a bad one, too! Here are a few ideas to help you hone your photography skills:
- Practice with your phone and your camera so you are comfortable using both. Smartphone camera quality is excellent, and shooting from your phone makes it simple to share quickly to social media.
- Can’t get comfortable? Ask one of your staff members who is proficient with social media to be in charge of your social media program. This could be a great opportunity to give someone on your staff a chance to lead and grow!
- Google it! The phrase photo tips for smartphones brings up dozens of results; include the type of phone you have (e.g. iPhone, Galaxy 6, etc.) for more specific results and instructions.
SNA Marketing & PR Resources
Check out SNA’s online marketing and PR resources to help you round out your social media plan. This includes tip sheets for photography and social media, as well as press releases and other materials to help you promote your school nutrition programs.