Marketing Breakfast in the Classroom Programs
Grantees share with peers ideas on marketing breakfast after the bell programs.
Marketing Tips for Breakfast in the Classroom
When it comes to marketing breakfast-in-the-classroom, we recommend listening to the experts—in this case, two Partners for Breakfast in the Classroom grant recipients. Today we’re going to share some of the simple, effective marketing strategies our BIC grantees swear by for breakfast-in-the-classroom success. Incentivize It! Contests, prizes, limited time offers, exclusive opportunities—get students excited about…
Fresh Perspective Helps Give School Lunch a New Look in Richmond County Schools, Georgia
Kelly Schein fell in love with school nutrition during her dietetic internship, so when a position as school nutrition director of Richmond County Schools (Ga.) opened up, she jumped at the opportunity and applied. “It’s home, and it’s where my heart’s at,” she said. “Almost two years—two years in July.” Although she and her team…
Back-to-School: Social Media for School Lunch (and School Breakfast!)
Don’t wait for the New Year to make a school lunch social media resolution! There is no time like the present when it comes to presenting your school’s beautiful, nutritious meals online. With National School Lunch Week just two weeks away, we have a few suggestions to help you create and execute a social media…
SNA’s Webinar Wednesdays are Back: Fall 2016 Schedule
Now that we’re all in back-to-school mode, it’s time to roll up our sleeves and get to work, which includes continuing education. The School Nutrition Association’s Webinar Wednesday series is back with brand-new topics for SY 2016=17, including a three-part “Best of #ANC16” series we can’t wait to watch! Let’s take a look at the…
Social Media for School Nutrition: Building Your Brand
Last month in our first Social Media for School Nutrition post we talked about five ways to get organized and get started: Review and Select Platforms: Decide if you’re using Facebook or Twitter (or both), and review other platforms like Instagram, YouTube, and LinkedIn. Choosing URLs and Page Names: Keeping in mind your brand identity…
Social Media for School Nutrition: Getting Started
Using social media for business can be intimidating; what if you post something offensive, or someone visiting your page posts something offensive? What if no one likes your pages, or follows you? What if your pictures don’t turn out well, or you don’t have anything interesting to post that day? And then there’s the big…
Celebrating National Dairy Month
It’s June, and that means it’s National Dairy Month! Nutrient-rich dairy delivers all kinds of things our bodies need to grow and thrive: protein, Vitamin A, calcium, and potassium, to name just a few. When you include dairy products in your diet you reap many health benefits, from the consumption of nine essential nutrients to…
School Breakfast: A Picture is Worth a Thousand Words
Sometimes it’s more effective to show your message than to explain it, which is the inspiration for today’s blog post. Over the last few months, we’ve been collecting our favorite school breakfast infographics from around the web, and today we are sharing them with you! Share them on your school’s Facebook, Twitter, blog, and other…
School Nutrition Marketing: Part 2 of Our Interview with Claudie Phillips
Click here to read part one of our interview with Claudie, which focuses on her marketing and promotional efforts for breakfast-in-the-classroom. BB: Give us an overview of your program, and your marketing approach as a whole. We have an extensive marketing program. We also…